YouTube Adds New Connected TV Ad Improvements, New Tools to Maximize Audio Ad Creative
YouTube has today become a household name with connected TV viewers on the rise. These are people who stream online content to their home TVs. announcedThere have been some updates... Read More
Announcing Our Initial #SMWNYC 2021 Agenda!
Our preliminary agenda for the thirteenth edition of Social Media Week New York (May 4-7, 2021) is live, and we couldn’t be more thrilled to share it with you! Professional... Read More
Facebook, Twitter and Google Commit to Further Action on Tackling Domestic Extremism
As part of their expansion to fight extremism and hate speech, Facebook, Twitter and Google will now recognize far-right militias and white supremacist groups as official terrorist organisations. This marks... Read More
How TikTok and Shopify are Maximizing E-Commerce Revenue Options
February 17th 2021 Marketing Erica Perry The way we shop has changed significantly over the past few years. Consumers will continue to value relationships with brands based upon the online... Read More
Snapchat Posts Strong Results in Q2, Including a Record Increase in Revenue
Snapchat has published its latest earnings resultsAs the platform continues to improve its offerings and establish a niche for itself in the market, it has seen a steady increase in... Read More
How Social Platforms Are Supporting a Growing Community of Digital Advertisers
February 17th 2021 Marketing Erica Perry Social media will play a significant role in client marketing and advertising this year. To succeed, marketers need a clear understanding of how consumer... Read More