Our preliminary agenda for the thirteenth edition of Social Media Week New York (May 4-7, 2021) is live, and we couldn’t be more thrilled to share it with you!
Professional insight Snap. TikTok. Peloton. LEGOThis is your first glimpse at our website. curated lineup of speakers and sessions dedicated to unlocking the power of “Reinvention,” our 2021 global theme.
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In an era of disruption, building meaningful connections, brands, and businesses
Red Antler builds brands that matter, whether you love it or not
What does it mean to be a disruptor within our industry today? What are the best ideas? A large social following or higher prices are not the only factors that make you a success. This session Emily HeywardCo-founder and Chief Brand Officer Red AntlerThe new brand image, its role in driving social media strategy and the principles it embodies today will be presented to the public.
The Great Reset: Building Meaningful Relationships in a Disjointed Media Landscape
About half of U.S. adults (53%) say they get news from social media “often” or “sometimes,” and this use is spread out across a number of different sites, according to a recent Pew Research Center survey conducted Aug. 31-Sept. 7, 2020. This session will feature a variety of speakers. Nadja bellan-White, Global Chief Marketing Officer at VICE Media will unpack how to navigate social media’s evolving role in the news cycle and modern journalism, what the future holds for media brands, and how marketers can prepare.
The Reinvention Of You: How to Grow In An Age of Data-Driven Storytelling
We live in a date-driven age, with many marketing functions being augmented or replaced by algorithms and automated automation. To be successful, we must prioritize what we add the machine. This is what will add value to us, to our companies, and the society. We risk losing the plot if we forget the human, culture, and storytelling. Hear from Rishad TobaccowalaAuthor of Restoring the soul of business and former Chief Growth Officer at Publicis as he tackles this theme through the lens of the four P’s: perspective, provocation. point of view and plan of action.
Navigating TikTok’s rise and AR revolution, the creator economy and the rise of TikTok
Newcomers Versus Incumbents – Defining Success on TikTok 2021 and Beyond
TikTokIt was the most downloaded app in 2020 and is expected to surpass 1.2 million active users this year. What are the key points for newcomers to consider as they start their own businesses? How can established brands continue to grow their audience? Why will TikTok’s rise in entertainment only the beginning of a long-term journey? Join Nick Tran, Global Head of Marketing as he explores these answers and more.
Snap! – The Augmented Reality Revolution – A Guided Tour
Snapchat’s daily active users topped 265 million in Q4 2020, an increase of 47 million, or 22%, year-over-year. Guided by Snap’s Chief Business Officer Jeremi GormanJoin this session to hear from experts about the immersive, inspiring world of AR. You will get a 360 degree view of the opportunity, the technology and the big future. Find out how marketers can prepare for emerging technologies as well as the global shifts which are opening the way for immersive, digital experiences.
The Future of the Creator Economy can be measured in minutes
More than 50 million people now considered “creators.” How does personalization scale in a crowded landscape and how can this shape our social media marketing mix? Join Cameo’s Chief Executive Officer, Steven Galanis, in a fireside chat as he shares how the platform is capitalizing on this community, how it fits into entertainers’ business and brand strategy, how co-creation is altering the fabric of the creator economy, and how minutes can translate to long-term value.
Academies: Empathy. Agility. Creativity.
How Facebook is Building a Empathetic Future with AR/VR
Keeping empathy and consumer value top of mind in an “always-on” augmented world laden with emerging technologies is more important than ever. How can marketers achieve balance in a mixed reality future where there are many options? Join Instagram‘s Global Creative Lead of Augmented Reality Elizabeth Valleau for a deep dive into what‘s new, what’s next and how to keep our empathy muscles in top shape.
How LEGO Keeps Creative Inspiration Alive in a Digital World
With digital channels in a constant state of flux – with the rise of new platforms like TikTok and new communities like Clubhouse — how can brands organize their creative thoughts and inspirations so they are not lost and can be actioned? This session will cover: James GregsonDigital Creative Director LEGO, offers helpful tips and tricks for staying creatively curious, the sources of his creative inspiration and how he goes about gaining inspiration from all areas of the web.
Empathy and Agility: Leading with the Digital Marketing Mindset
2020 proved that if brands can address their customers’ needs in ways that meet their expectations with speed, then they will have earned their customers’ business going forward. Hear from the following speakers: Tatiana Urriaga, Senior Product Marketing Manager at Peloton as she shares valuable tips for empowering your team to navigate change, the role of digital marketing in enhancing your company’s ability to remain nimble, and more.
Google Social Lab – Adapting to Change at Scale
It is important to be able to cut through the noise, respond to shifting consumer preferences and behaviors in real-time, and offer flexibility and relevance. Head of the Social Lab will be addressing this session. Google. Santi PochatThis book explains the mental models and strategies that are required for active listening. It will provide insights that can lead to comprehensive solutions that can be applied in the short- and long-term.
Livestreaming is the future of shopping in America
China’s popularity of livestream shopping is unstoppable. In an effort to attract consumers, U.S. brands have joined the trend with limited product drops and engaging video elements. This session will feature speakers from NTWRK President Moksha FitzgibbonsFor fresh insights on where the trend is going and how to leverage consumer trends to deliver a digitally-driven, successful business model, visit www.trends.com
How it Started, How it’s Going: Social Creativity Reinvented for the “New Normal”
The meaning of social creativity changed drastically over the past year forcing brands to ideate, iterate, and test their organic content and branded content — but where do brands and businesses turn to next? What defines successful creative in today’s environment? Join David LevinAnd David SchneiderFounders of the top UK social agency That LotClick here for a discussion about post-2020 social creative and the strategies you need to prioritize.
Reinventing data: From Spreadsheet to Edge of Your-Seat Page Turner
Think there is no connection between the methods of a detective from the 1800’s and your next data-driven digital marketing campaign? Don’t think so. This Academy session will help you to reconsider. Holland MartiniChief Insights officer and Maria Vorovich, Chief Strategy Officer at GOODQUES explore the reinvention of data through the lens of Arthur Conan Doyle’s Sherlock Holmes to show that big data can be sexy and fun and it isn’t all cumbersome and tedious.
