Tuesday, February 7, 2023

Your essential guide to organic marketing on Pinterest

What is Pinterest?

Pinterest isn’t the end of organic reach on social networks. It’s actually growing in popularity and providing businesses valuable opportunities for reaching and engaging with high-intent audiences through organic content.

More marketers and brands are realizing Pinterest’s potential to boost search engine rankings and drive valuable website traffic, as well as build brand awareness.

Pinterest is more than a social media platform.  Pinterest is not a social media platform. Its goal is to inspire, not social networking.

Pinterest could be described as a visual search engine and discovery engine. The platform works in the following way: Users can search, save, curate and add visual content (known by Pins) to a digital inspiration board or mood board. The platform is built around shareable, saveable visuals which can be easily found by users around the world via their Home Feed.

Pinterest’s searchability is one of its key features.

This is unlike other visual-focused media platformsPinterest can be used as a search engine to help users find new content based upon specific keywords. Plus, every Pin includes clickable hyperlinks that direct users to the brand’s website for more information (or even to purchase specific products).

Pinterest has been around since 2010, but it’s just now that it’s gaining significant traction. The platform boasts a current user base of over 500,000. 459 million monthly active users. This is the largest increase in usage the platform has ever seen.

This is a great opportunity for businesses and brands to improve their search rankings and increase traffic through the sharing of engaging, high-quality visual content via Pinterest.

What makes Pinterest different?

Pinterest and Instagram are both built around visual content. visual marketersThese platforms are very similar, however, there is no way to tell if they are truly different.

According to Pinterest founders, the platform is a “platform for sharing ideas and creating new ones.”catalog that’s handpicked for user“, allowing users to easily find, save, and curate visual content.

Pinterest’s team has been doing a great job. deliberate decision to distance themselves from other social media platforms. Instead, the goal is to provide users with a place to store what’s important and inspiring.

What is it that makes Pinterest so different from other platforms.

  • Focuses on inspiration and finding ideas, not documenting or sharing what users do with their network of friends.
  • Searches for specific items visual contentInstead of scrolling through endless news feeds that are algorithm-focused, use handy keywords instead.

Why should my company support Pinterest?

  • Pinterest offers many organic possibilities
  • Pinterest offers powerful SEO benefits
    • Pinterest functions more like a search engine and less like a social platform. This means there are tons of SEO opportunities. Google loves Pinterest, and places Pinterest pages at top of search results (including Google Image search results)
    • 75% of Pinterest users say they’re “very interested” in discovering new products, in contrast to 55% on other digital channels. By optimizing your Pins and Boards for your target keywords, you can easily reach new, high-intent users who are hunting for the products & services you offer.
    • Pinterest provides valuable opportunities to drive traffic towards your website. Each Pin you share has multiple clickable links that allow you to move users from inspiration to action.
  • Pinterest leverages visual search for marketingBetter than any other platform
    • Pinterest gives users the unique opportunity to search for visual content. Brands can reach new audiences with the help of keywords and skilled SEO best practices as a visual discovery engine.
    • Pinterest is a great way to reach younger customers. Between 2019 and 2020, Pinterest Gen Z users grew by 40% millennial audiences grew 35% in 2020You are the only one.
    • These audiences want new ways to discover brands, products, and services. 62% of Gen ZersAccording to millennials, they’d like to search for images.

Pinterest SEO for organic discovery

Pinterest’s search engine capabilities make it stand out. This powerful visual search engine allows brands to reach new audiences organically and build meaningful brand awareness.

Pinterest’s Home feed is different from other platforms. It is curated for users based upon the type of content they have saved and searched for. This allows brands to reach high-intent audiences, who are already searching for relevant topics to their businesses.

How can you make your Pins and Boards more discoverable by using SEO-friendly content

  • Pinterest Keyword researchStart by searching for keywords that are related to your business on Pinterest. See what terms come up. This is a great way to find out what terms are most popular and to incorporate into your content.
  • Optimize your Pinterest boardsDid you know that Pinterest searches show Boards as the first results? To increase your chances for organic discovery, it is important that your Board name and description contain SEO-friendly keywords.
  • Optimize your pins: The title of your Pins is a key spot for SEO on Pinterest. Make sure to include relevant keywords and keep the copy concise and relevant (under 100 characters).
    • You should optimize your Pin descriptions to increase your SEO. While you have 500 characters to play with, make sure to focus on adding keywords to the first 50-60 characters (as this is the preview text “pinners” will see in their Home Feed).
  • Use Rich Pins:Rich Pins, as we have already mentioned, give you additional opportunities to insert keywords into your Pinterest content. These Pins allow you to sync information from your site into your Pins and drive users to it. These Pin formats are available for free but you’ll need them. apply through Pinterest to access them. There are currently three types of Rich pins:
  • Product PinsThese Pins use metadata from your website to include the most up-to-date price, availability, product information directly from your site. These Pins are a great tool to drive shoppers to your site to increase the likelihood of conversion.
  • Recipe PinsThese Pins allow you add the title, serving size and cooking time from your website. There are many additional spots to inject keywords.
  • Article PinsThese Pins allow to show the title, description, author and date of your most recent Pinterest blog posts. This allows you share SEO-friendly blog posts to Pinterest and allows these keywords to increase your searchability.

Launching a Pinterest Strategy

Are you ready to put your Pinterest knowledge to work? Now it’s time for you to create an organic Pinterest strategy to help you get the best results on this platform.

Pin your marketing goals to Pinterest

Pinterest, like any other marketing platform, requires a set of goals that are specific to your business. Before you start posting content to Pinterest, clarify your goals and why you are using the platform.

You might be interested in the following:

This is where the key is to be specific about your business’s objectives and use them to inform your Pinterest content marketing strategy.

Pinterest optimization

Pinterest has incredible search engine possibilities and can drive high-intent users to your website. It is important to ensure that your website is optimized for Pinterest users.

These are three steps you can take to get started:

Make sure your website is mobile-responsive 85% of Pinners use their mobile appMobile users are the future of web design, so ensure your website is mobile-friendly.

Install the Pinterest Save buttonThis allows your website visitors the ability to save content directly from your site to Pinterest, increasing your chances of organic discovery.

Confirm your website: This will ensure that you receive analytics on the Pins you publish on your site.

Pinterest Keyword research

Pinterest is a search engine. It’s important to optimize your content strategy using its search functionality.

You can use keyword research to find out what key terms Pinners are searching and incorporate these into your Pinterest content.

You can search Pinterest for key terms that are relevant to your business and create a list with related terms you can use in your future content. This list should be kept on hand, and you should keep it updated to capitalize on new topics or emerging keyword trends.

Create Pinterest boards that align with your target keywords

These keywords can be used to inform boards you create for your business on Pinterest.

By creating content boards and pillars based on popular keywords, you can curate your content effectively and reach new audiences interested in it.

To maximize the benefits of keyword research and increase your chances of appearing in search results, clearly name your boards using these keywords.

Create a Pinterest content schedule

To gain traction on Pinterest as a business, you must show up consistently and often. A content calendar for Pinterest will help you plan your posts ahead of time to keep your audience engaged. This document will ensure that every Pin you share corresponds to a marketing objective or target keyword.

Make sure you:

  • Focus on visual content of high quality: Pinterest is a visual-first site. Share a mix custom graphics and branded imagery that showcases your brand’s visual identity.
  • Teach your audience something new. 84% of PinnersPeople say Pinterest helps them learn new things. So design your content to educate your target audience. You can create how-to videos, educational videos, and informative infographics that share your industry expertise.
  • Encourage your audience with inspiring content. Pinners will want to follow and engage with you content.

Plan & schedule your Pinterest content. Sked Social makes it easy to schedule Pinterest pins. Start a free 7 day trialTake 50% off your first month if you like what’s on display with the code SKED50

All the organic Pinterest format specifications you will ever need

We’ve got your creative juices going, now let’s talk about the specifications and guidelines you’ll need for all types of Pinterest content.

  • Static Pins: Single image only
    • File Type: PNG, JPEG
    • Maximum file size: 20 MB
    • Aspect ratio: 2 to 3 is recommended (1000×1500 pixels).
    • Title copy: Up to 100 characters
    • Description copy: Up to 500 characters
  • Video pins with Standard Width: the same size as a Static pin
    • File Type: MP4, mov or M4V
    • Encoding: H.264/H.265
    • Maximum file size: maximum 2GB
    • Video length: Minimum 4 seconds to maximum 15 minutes
    • Aspect ratio: Square (1 to1) or vertical (2 or 3 or 9:16).
    • Title copy: Up to 100 characters
    • Description copy: Up to 500 characters
  • Carousel pinsFeatures multiple images that users can swipe through
    • Type of File: PNG or JPEG
    • Maximum file size: maximum 32 MB per photo
    • Creativity Quantity: 2-5 images per carousel
    • Recommended aspect ratios: Square (1:1) and vertical (2:3)
    • Title copy: Up to 100 characters
    • Description copy: Up to 500 characters

It all begins with a single pin

We have 10 Pinterest cover templates for you to get you started. They are free and can be customized. Follow these steps to get started. this linkYou can edit your Pins using Canva.

That’s it. It’s all about optimizing your content for reachability and discoverability when it comes to organic Pinterest Marketing. You can take advantage of the visual search engine’s power by visual storytelling and curating your Pinterest content to maximize its visibility. High-intent Pinterest users are eager and waiting for your brand to communicate with them. It’s all about whether you show up to convert and engage them.

Plan & schedule your Pinterest content. Sked Social makes it easy to schedule Pinterest pins. Start a free 7 day trialTake 50% off your first month if you like what’s on display with the code SKED50