Announcing Adweek’s Acquisition of Social Media Week
Since 2009 we’ve made it our mission to help you, our loyal community members, play a pivotal role in an engaged and elevated conversation on the impact of social media on marketing, media and culture.
Today, we are delighted to continue this mission and announce that Adweek will include Social Media Week. Toby DanielsAdweek will be joined by Founder of Social Media Week, in 2009, as Chief Innovation Officer. He will also be responsible for the SMW business. “Joining forces with Adweek represents an opportunity to work with a world-class team, accessing a full spectrum of capabilities which will not only help to extend the Social Media Week brand and offering but also help us better serve our community and our partners. We are ecstatic to have found a home and strategic partner in Adweek, a company we have long admired for its first-class journalism and coverage of our industry, its dedication to fostering community and its events and awards, which are the gold standard in our industry”, said Daniels in a statement.
“The SMW acquisition is an important step forward in deepening our connection with these influential and rising marketers,” shared Jeff Litvack, CEO of AdweekIn the official press release, which can be accessed in full here. “Social media has always been a critical way for brands to reach and interact with their consumers and 2020 has further thrust it into the spotlight.”
“In 2020, the pandemic, the rise of Black Lives Matter, and a socially distanced world reinforced the demand for real-time social engagement and the criticality of social media as a marketing platform,” added Adweek’s Chief Content Officer Lisa Granatstein. “We’re excited to supersize our social media programming with next-level insights and best practices to help our audience continue to capitalize on these seismic consumer and marketing trends.”
SMW stepped into uncharted territory when it went virtual in 2020. In May, we held our first virtual conference with over 10,000 attendees and 175 hours worth of content. We quickly followed this pivot by launching SMW Virtual in 2020. SMW+Marketers looking to improve their careers can use, which is a live and interactive platform that allows them to connect with other marketers. Without your support, none of this would have been possible.
Under Adweek, we will continue to expand our virtual presence beginning with #SMWNYC, kicking off May 4–7, 2021. The theme of this year’s flagship conference is “Reinvention: Rebuilding the Systems of Social Media Marketing for a Better Future”Plus, we will continue investing in SMW+. We are eager share more amazing content, shows, series, as well as grow the audience throughout the year.
We look forward delivering world-class experiences to you under our new leadership, and to the chance to share this exciting adventure with each one of you.