An Undervalued Asset in Marketing
Hosted by Jesse KirshbaumIn partnership with Triller. Beats, Bytes, and BrandsThis show explores the future of music marketing. It focuses on how innovations in social media, shifts in consumer behavior, and changes in how music is made, consumed and shared. Brands will need a music strategy in order to keep up with culture.
Triller is growing in popularity. This presents a great opportunity for brands to reach a highly desired demographic and engage in a bustling social media community where you can show off your talents by creating flawless videos and sharing them with the world in seconds.
“Music is an undervalued asset when it comes to marketing products and embedding them in culture,” said Kirshbaum. “With Beats, Bytes, and Brands we are giving you a weekly master class, featuring various experts in this specific field, discussing current trends, best practices, key learnings, and how best your brand can utilize music as a marketing vehicle.”
The series features leaders in music, technology and marketing such as Bough, Fabrice Segent, founder of Bandsintown and Tuma Basa (Head of Black Music at YouTube) and Raphi Lima (Head of Global Music Partnerships and Marketing, Electronic Arts).
Each episode of season one dives into relevant topics such as playlist culture, music in gaming, the do’s and don’ts of artists partnerships, and more. Viewers are invited to put their finger on the pulse of what’s hot and relevant to both brand marketers and culture at large
These eight episodes are:
- EP1: Music Marketing Jesus Malverde Gonzalez
- EP2: Crafting a music strategy with Anthony Demby
- EP3: The State of the Livestream Industry with Fabrice Sergent
- EP4: Power of Music Aubrey Marcus
- EP5: Creativity, The Power of Playlists and Creativity Tuma Basa
- EP6: Artist Partnerships Louis Colon III
- EP7: Music X Gaming Raphaella Lima
- EP8: Supporting Emerging Indie Artists Andrew Keller
You can watch all eight episodesYou can stream SMW+ for free, our streaming platform for marketers looking to advance in their careers, thanks the support of Trille and Beats and Bytes