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A new project aims to raise awareness of HIV by showing how the fast the virus could potentially spread through your social network. The project, condomlessandcounting.com, assigns each person their own link and asks them to send it to their connections. The links are tracked and once another person clicks on the link, they are “infected” with the virus.

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Having previously covered the importance of understanding demographics, we will now guide you through setting objectives for your website. Any good plan will have a series of clear reachable objectives. Think of them as a compass for your plans, without them you’re likely to become lost.

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Continuing the series of social news and bookmark popular story statistics, we bring you the March 2008 update.

Once again, we looked at approximately 500 stories that were popular on Digg, Reddit, StumbleUpon, Del.icio.us and Propeller. Although 500 is a relatively small number of the articles that reach the popular pages each month, the graphs should still provide a useful indication as to what topics are generally popular on the major social news and bookmark sites.

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Increasingly web users are looking towards the recommendations of their peers over traditional media outlets. Can you blame them? After years of being bombarded with advertisements, people are looking to their social connections to help them make purchases.

While word of mouth recommendations have always helped sell products, social shopping sites now allow groups of people to connect with each other based on their personal interests. We take a look at 17 social shopping sites and look at the type of traffic and audience they attract.