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Having previously covered the importance of understanding demographics, we will now guide you through setting objectives for your website. Any good plan will have a series of clear reachable objectives. Think of them as a compass for your plans, without them you’re likely to become lost.

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Continuing the series of social news and bookmark popular story statistics, we bring you the March 2008 update.

Once again, we looked at approximately 500 stories that were popular on Digg, Reddit, StumbleUpon, Del.icio.us and Propeller. Although 500 is a relatively small number of the articles that reach the popular pages each month, the graphs should still provide a useful indication as to what topics are generally popular on the major social news and bookmark sites.

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Increasingly web users are looking towards the recommendations of their peers over traditional media outlets. Can you blame them? After years of being bombarded with advertisements, people are looking to their social connections to help them make purchases.

While word of mouth recommendations have always helped sell products, social shopping sites now allow groups of people to connect with each other based on their personal interests. We take a look at 17 social shopping sites and look at the type of traffic and audience they attract.

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Are you stuck trying to figure out what content to create? We’re not all content machines and there will be times when you’ll be stumped for ideas. How do you come up with content that you know people will be interested in? Here are a few tips to help give you a constant flow of original ideas for your content.