Thursday, July 18, 2024

Introducing the First Wave of Speakers for #SMWLA 2021

March thirtieth, 2021


SMW Workers


We’re excited to introduce the primary spherical of leaders who will carry our 2021 theme, “Reinvention,” to life on the twelfth version of #SMWLA going down June 29 – July 1.

That includes insights from REVOLVE, PepsiCo, Google, Hulu, Wieden + Kennedy, and creators together with Hannah Bronfman and Luvvie Ajayi Jones, achieve actionable insights into the enterprise of influencer advertising and marketing below the umbrella of our annual theme.

Register today so that you don’t miss out any agenda updates within the coming weeks and save 40 % in your move if you register earlier than Friday, April sixteenth.


Hannah Bronfman

Hannah Brongman

Creator, Founding father of HBFIT, Activist & DJ

Hannah Bronfman is the Founding father of HBFIT, a singular vacation spot for all issues Well being, Magnificence + Health, a DJ, creator of the guide “Do What Feels Good,” and entrepreneur. On social media, she evokes her followers to embody a lifetime of well being and wellness by sharing her exercise regimens and favourite do-it-yourself recipes. She is a vocal advocate for social and racial justice. Starting in June 2020, Hannah started posting “Historical past with Hannah” movies to her IGTV the place she tackled voting rights, civil rights historical past, and the contributions that Black artists and cooks have made to American tradition.

Luvvie Ajayi Jones

Luvvie Ajayi Jones

New York Occasions Finest-selling Creator and Podcaster, “Skilled Troublemaker”

Luvvie Ajayi Jones is an award-winning creator, speaker and podcast host. Her books embrace New York Occasions bestsellers I’m Judging You: The Do-Higher Guide and Skilled Troublemaker: The Worry-Fighter Guide. Her podcasts “Skilled Troublemaker” and “Jesus and Jollof,” deal with tradition with each humor and criticism with an underlying intention of creating individuals snicker, suppose, face their fears and use their voice for the higher good. Luvvie can be the co-founder of the #SharetheMicNow international motion.

Constructing manufacturers

Raissa Gerona

Raissa Gerona

Chief Model Officer, REVOLVE

Raissa Gerona is the Chief Model Officer of REVOLVE and Co-Founding father of Alliance Attire, which REVOLVE acquired in 2014. In her function, she leads the model’s technique on the forefront of selling to attach with the next-generation shopper by way of social media and experiential occasions. In help of this, Raissa oversees model advertising and marketing for greater than 20 REVOLVE-owned manufacturers along with the corporate’s owned model collaborations. These contain international life-style influencers resembling Chrissy Teigen, Nicole Richie, Aimee Music, and Camila Coelho.

Ben Trinh

Ben Trinh

International Head of Leisure and Cultural Advertising, Uber

Ben Trinh is the International Head of Leisure and Cultural Advertising at Uber. Beforehand, he served because the leisure and influencer advertising and marketing arm of Postmates, main profitable campaigns which featured John Legend, Probability the Rapper and Billie Eilish. Previous to Postmates, Ben spent a number of years at Lyft as a metropolis launcher after which Head of Influencer Advertising. Earlier in his profession, he led his personal company, Bredfor, which additionally centered on influencer advertising and marketing and served as a basis for his present function. In his spare time, Ben can be an investor and advisor in addition to the host of the movie star featured podcast, “First and Featured.”

Gabe Alonso

Gabe Alonso

Head of Digital Platforms and Group – Power Drinks, PepsiCo

Gabe Alonso is a seasoned digital strategist, with expertise throughout a number of advertising and marketing disciplines spanning digital merchandise, social media, and CRM. In his present function, he spearheads digital Platforms and neighborhood for the Power Drink portfolio at PepsiCo. Beforehand, he served as industry-defining manufacturers like Activision and Nike, the place he drove best-in-class digital storytelling throughout platforms with an obsessive give attention to the buyer. These roles included International Director, CRM Technique and 1:1 Advertising and International Director, Member Applications. In his free time, you may catch Gabe hitting milestones on his Peloton.

John “JP” Petty, III

Head of Social, Wieden + Kennedy New York

John Petty, III — “JP” — leads engagement technique improvement for the likes of McDonald’s, Bud Gentle, Ford, Heinz, and Delta at Wieden + Kennedy New York. Previous to his present function, he spent 5 and half years at promoting company, Translation. In November of 2017, he was instrumental in launching artist providers firm, UnitedMasters. He’s a hip-hop and sports activities fanatic well-versed in mission administration and information evaluation, a combination that enables him to mix a connection to tradition with a methodical, data-driven method.

James Andrews

Founder, Authenticated Ventures

James Andrews is the founding father of Authenticated Ventures, a enterprise advisory house to over 300 neighborhood members made up of influential artistic entrepreneurs, model builders, buyers and innovators in tradition. Previous to his present function, James based Social Folks, a strategic digital company that was acquired in 2013 and labored with shoppers together with Nike, Beats By Dre, The Grammy Awards, CNN, Equinox and Lexus on international social media initiative. Earlier than launching Social Folks, Andrews was VP, Ketchum PR and constructed their international social media observe space for shoppers together with, FedEx, GeekSquad, Nokia, and Wendy’s.

Reid Hailey

CEO and Co-Founder, Doing Issues Media

Reid Hailey is the CEO and Co-Founding father of Doing Issues Media, a digital content material, leisure, and e-commerce firm. Beneath Reid’s management, Doing Issues owns and operates over 25 of probably the most culturally related manufacturers on social media together with ShitheadSteve, RadDad, AnimalsDoingThings, MiddleClassFancy, DoggosDoingThings, GamersDoingThings, and DrunkPeopleDoingThings. Since 2017, the corporate has doubled in measurement yearly, organically garnering an viewers of greater than 60M followers throughout social platforms that eat greater than 1B movies month-to-month.

Platform leaders

Tatiana Holifield

Tatiana Holifield

Head of Social, Hulu

Tatiana Holifield is a seasoned advertising and marketing government with 15 years of expertise in media, sports activities, and leisure, As Head of Model Social for Hulu, she leads the streaming big’s social media advertising and marketing technique to drive earned media and model consciousness. Her distinctive capacity to steer high-performing groups, attain Millennial & Gen Z audiences, and elevate legacy manufacturers by way of digital innovation has named her one of many {industry}’s high change brokers. Previous to her present function, Holifield was the Vice President/Head of Digital Technique for Pacers Sports activities & Leisure the place she one of many Pacers’ highest-ranking girls in management.

Tobias Rauscher

International Influencer Advertising Lead, Google

Tobias Rauscher is the founding member of Google’s social media crew, the Social Lab, and Influencer Advertising Lead the place he oversees greater than 80 collaborations with social media influencers and YouTube creators to fulfill advertising and marketing targets. Previous to this function, he served as Social Media Advertising Lead the place he drove Google’s international social crew, artistic excellence, and innovation partnerships throughout over 100 groups together with Google Assistant, Google Maps, and Pixel. Along with beginning #teampixel he constructed the primary social community on the age of 14.