5 Insights to Chart Your Brand’s Path to Digital Growth in 2021
February 2, 2021 Marketing SMW Staff As marketers, it’s easy to find comfort in our respective lanes and fall back on data that validates our assumptions about what will work... Read More
How Twitter is Supporting a Community of Thought Leaders and Fact-Checkers
February 3, 2021 Marketing Erica Perry According to the PEW Research Center, about four-in-ten (40%) Americans got their news from Facebook — and these numbers only continue to grow. As... Read More
Facebook Makes New Pledge to Help Increase Gender Equality Within the Tech Sector
Facebook has committed a new initiative to broaden diversity within its workforce as part o the Increasing Diversity in Innovation conference which is being held this week, and aims to improve support... Read More
How YouTube is Expanding into Short-Form Video Territory with ‘Clips’
February 3, 2021 Marketing Erica Perry You can now move on to Twitch. YouTube is testing the possibility for creators and viewers to create clips from longer videos. This allows... Read More
How to Gain New Customers and Reduce the Cost of Acquisition
February 5, 2021 Marketing Zeke Cohen We all want to be able get new customers as quickly as possible with as little investment as possible. Unfortunately, such optimism is rarely... Read More
Facebook Establishes New Metaverse Project Group as it Focuses on the Next Connectivity Shift
Facebook is looking to the next big shift in digital connectivity as it prepares for its next big shift. established a new Metaverse product groupThe platform’s overall direction will be... Read More