How TikTok is Supporting Creators and Fostering New Talent
January 26th 2021 Marketing Erica Perry TikTok is expected to reach 1.2 million active users in the year ahead. The app is working hard to foster new talent and increase... Read More
How Pinterest is Expanding its Product Promotion and AR Capabilities
January 26th, 2021 Marketing Erica Perry App Annie’s most recent State of Mobile report found that worldwide downloads of Pinterest and Instagram grew by 50 percent and 20 percent, respectively,... Read More
5 Insights to Chart Your Brand’s Path to Digital Growth in 2021
February 2, 2021 Marketing SMW Staff As marketers, it’s easy to find comfort in our respective lanes and fall back on data that validates our assumptions about what will work... Read More
How Twitter is Supporting a Community of Thought Leaders and Fact-Checkers
February 3, 2021 Marketing Erica Perry According to the PEW Research Center, about four-in-ten (40%) Americans got their news from Facebook — and these numbers only continue to grow. As... Read More
Facebook Makes New Pledge to Help Increase Gender Equality Within the Tech Sector
Facebook has committed a new initiative to broaden diversity within its workforce as part o the Increasing Diversity in Innovation conference which is being held this week, and aims to improve support... Read More
How YouTube is Expanding into Short-Form Video Territory with ‘Clips’
February 3, 2021 Marketing Erica Perry You can now move on to Twitch. YouTube is testing the possibility for creators and viewers to create clips from longer videos. This allows... Read More