Increasingly web users are looking towards the recommendations of their peers over traditional media outlets. Can you blame them? After years of being bombarded with advertisements, people are looking to their social connections to help them make purchases.
While word of mouth recommendations have always helped sell products, social shopping sites now allow groups of people to connect with each other based on their personal interests. We take a look at 17 social shopping sites and look at the type of traffic and audience they attract.
Users of social shopping sites share information about products, deals and prices. Some allow you to create shopping lists that you can share with your friends. Recent data from Hitwise suggests that while social shopping only accounts for a small percentage of web activity, visitors to these sites increased by 477% over the course of a year. So just who make up the typical audience of these sites? From looking at the demographics, it seems that the audience covers a fairly wide spectrum.
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What makes a great recommendation? Is it the number of people who recommend something or is it the person who recommends it that matters most? Is social shopping here to stay? Please leave your thoughts below.
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