So what was the most popular type of content on social news and social bookmark sites this January? You can see last months stats here and this month we have included analysis of another two sites, Mixx and Shoutwire.

We analysed approximately 500 front-page stories for Digg, Reddit, Propeller, StumbleUpon and Del.icio.us and Mixx to see what types of content were the most popular in January 2008 (500 stories for each site, not in total).

Once again, it should be noted that some of the sites update more regularly than others so we were only able to analyse around 280+ stories from Shoutwire. We should also point out that 500+ stories for each of these sites is only a small number of the stories that are promoted on a monthly basis, however, the results should still provide a useful indication as to what content is generally popular on each site.

If you’re planning on running a campaign on any of these sites, the stats here are a useful indication as to the type of content that each community is interested in.

We also thought it might be interesting to see which words are the most commonly used in each community. To do this we used this word frequency tool. The following words were excluded from the final results:

“and, not, the, are, was, were, isn’t, wasn’t, once, this, that, these, does, doesn’t, don’t, won’t, would, could, then, than, there, where, when, for, from, any, out, into, too, add, it’s, what, which, with, without, have, haven’t, has, hasn’t, com, new, org”

Here are the statistics for popular content on the major social news and social bookmark sites for this January:

DIGG

Digg Most Popular Words (Word/Frequency/ % of Frequency)

1. how 19 0.6%
2. you 19 0.6%
3. new 14 0.5%
4. your 14 0.5%
5. why 13 0.4%
6. top 12 0.4%
7. world 11 0.4%
8. ever 10 0.3%
9. free 10 0.3%
10. over 10 0.3%
11. pic 10 0.3%
12. about 9 0.3%
13. best 9 0.3%
14. can 9 0.3%
15. day 9 0.3%
16. linux 9 0.3%
17. live 9 0.3%
18. most 9 0.3%
19. now 9 0.3%
20. pics 9 0.3%
21. scientology 9 0.3%
22. macbook 8 0.3%
23. more 8 0.3%
24. video 8 0.3%
25. air 7 0.2%
26. clinton 7 0.2%
27. first 7 0.2%
28. game 7 0.2%
29. gaming 7 0.2%
30. get 7 0.2%
31. news 7 0.2%
32. science 7 0.2%
33. star 7 0.2%
34. time 7 0.2%
35. apple 6 0.2%
36. bush 6 0.2%
37. iphone 6 0.2%
38. like 6 0.2%
39. lost 6 0.2%
40. money 6 0.2%

REDDIT

Reddit Most Popular Words

1. you 73 1.5%
2. paul 30 0.6%
3. pic 30 0.6%
4. ron 27 0.6%
5. how 23 0.5%
6. reddit 21 0.4%
7. your 21 0.4%
8. video 19 0.4%
9. war 18 0.4%
10. why 18 0.4%
11. will 18 0.4%
12. all 17 0.4%
13. his 17 0.4%
14. new 17 0.4%
15. people 17 0.4%
16. they 17 0.4%
17. who 17 0.4%
18. about 15 0.3%
19. can 15 0.3%
20. pics 15 0.3%
21. their 15 0.3%
22. kucinich 14 0.3%
23. vote 14 0.3%
24. debate 13 0.3%
25. ever 13 0.3%
26. know 13 0.3%
27. bush 12 0.3%
28. government 12 0.3%
29. just 12 0.3%
30. more 12 0.3%
31. photo 12 0.3%
32. recount 12 0.3%
33. time 12 0.3%
34. but 11 0.2%
35. country 11 0.2%
36. down 11 0.2%
37. get 11 0.2%
38. her 11 0.2%
39. news 11 0.2%
40. other 11 0.2%

PROPELLER

Propeller Most Popular Words

1. your 23 0.9%
2. new 19 0.7%
3. how 12 0.5%
4. bush 11 0.4%
5. you 11 0.4%
6. get 10 0.4%
7. hot 10 0.4%
8. may 9 0.4%
9. online 9 0.4%
10. top 9 0.4%
11. over 8 0.3%
12. sex 8 0.3%
13. video 8 0.3%
14. economy 7 0.3%
15. gets 7 0.3%
16. internet 7 0.3%
17. more 7 0.3%
18. obama 7 0.3%
19. race 7 0.3%
20. romney 7 0.3%
21. tiffany 7 0.3%
22. year 7 0.3%
23. about 6 0.2%
24. after 6 0.2%
25. can 6 0.2%
26. emma 6 0.2%
27. gop 6 0.2%
28. life 6 0.2%
29. mccain 6 0.2%
30. news 6 0.2%
31. paul 6 0.2%
32. plan 6 0.2%
33. pollard 6 0.2%
34. years 6 0.2%
35. best 5 0.2%
36. body 5 0.2%
37. clinton 5 0.2%
38. cnn 5 0.2%
39. fakes 5 0.2%
40. food 5 0.2%

MIXX

As Mixx is still fairly new, we only looked at if the submission was a video, a picture or an article. If there is a demand for a more detailed analysis then we’ll look at each category submitted to. Please leave a comment in the section below if you want to see more detailed category analysis for Mixx.

Mixx Most Popular Words

1. you 24 1%
2. your 24 1%
3. video 18 0.7%
4. youtube 16 0.6%
5. social 15 0.6%
6. how 14 0.6%
7. news 11 0.4%
8. new 10 0.4%
9. about 8 0.3%
10. car 8 0.3%
11. king 8 0.3%
12. luther 8 0.3%
13. martin 8 0.3%
14. pictures 8 0.3%
15. snow 8 0.3%
16. top 8 0.3%
17. blog 7 0.3%
18. can 7 0.3%
19. digg 7 0.3%
20. google 7 0.3%
21. know 7 0.3%
22. media 7 0.3%
23. most 7 0.3%
24. photos 7 0.3%
25. star 7 0.3%
26. time 7 0.3%
27. ads 6 0.2%
28. funny 6 0.2%
29. get 6 0.2%
30. life 6 0.2%
31. man 6 0.2%
32. old 6 0.2%
33. phone 6 0.2%
34. trailer 6 0.2%
35. why 6 0.2%
36. art 5 0.2%
37. bush 5 0.2%
38. day 5 0.2%
39. dog 5 0.2%
40. ever 5 0.2%

SHOUTWIRE

Shoutwire Most Popular Words

1. man 13 0.9%
2. video 12 0.8%
3. you 8 0.6%
4. after 7 0.5%
5. two 7 0.5%
6. your 7 0.5%
7. life 6 0.4%
8. new 6 0.4%
9. found 5 0.4%
10. off 5 0.4%
11. school 5 0.4%
12. scientology 5 0.4%
13. star 5 0.4%
14. ten 5 0.4%
15. war 5 0.4%
16. women 5 0.4%
17. years 5 0.4%
18. against 4 0.3%
19. best 4 0.3%
20. black 4 0.3%
21. boy 4 0.3%
22. bush 4 0.3%
23. car 4 0.3%
24. dead 4 0.3%
25. freedom 4 0.3%
26. game 4 0.3%
27. get 4 0.3%
28. girls 4 0.3%
29. guy 4 0.3%
30. men 4 0.3%
31. more 4 0.3%
32. parents 4 0.3%
33. party 4 0.3%
34. police 4 0.3%
35. sex 4 0.3%
36. top 4 0.3%
37. wars 4 0.3%
38. who 4 0.3%
39. woman 4 0.3%
40. amazing 3 0.2%

DEL.ICIO.US

To see how the categories we used to determine where popular stories in Del.icio.us and StumbleUpon should go, please look at last months stats.

Del.icio.us Most Popular Words

1. blog 44 1.7%
2. how 25 1%
3. archive 24 0.9%
4. free 20 0.8%
5. your 20 0.8%
6. top 19 0.7%
7. web 19 0.7%
8. design 17 0.7%
9. online 17 0.7%
10. pet 15 0.6%
11. css 14 0.5%
12. you 14 0.5%
13. best 11 0.4%
14. dog 10 0.4%
15. google 10 0.4%
16. list 10 0.4%
17. life 9 0.3%
18. world 9 0.3%
19. photoshop 8 0.3%
20. code 7 0.3%
21. new 7 0.3%
22. page 7 0.3%
23. software 7 0.3%
24. things 7 0.3%
25. tips 7 0.3%
26. about 6 0.2%
27. cat 6 0.2%
28. great 6 0.2%
29. guide 6 0.2%
30. http 6 0.2%
31. javascript 6 0.2%
32. lifehacker 6 0.2%
33. linux 6 0.2%
34. magazine 6 0.2%
35. more 6 0.2%
36. network 6 0.2%
37. news 6 0.2%
38. people 6 0.2%
39. seo 6 0.2%
40. social 6 0.2%

STUMBLEUPON

StumbleUpon Most Popular Words

1. blog 45 1.4%
2. you 32 1%
3. news 31 1%
4. your 30 0.9%
5. archive 21 0.6%
6. youtube 21 0.6%
7. how 18 0.6%
8. free 17 0.5%
9. game 16 0.5%
10. about 12 0.4%
11. cursor 12 0.4%
12. life 12 0.4%
13. make 12 0.4%
14. new 12 0.4%
15. online 11 0.3%
16. top 11 0.3%
17. games 10 0.3%
18. know 10 0.3%
19. most 10 0.3%
20. people 10 0.3%
21. solar 10 0.3%
22. car 9 0.3%
23. daily 9 0.3%
24. gadgets 9 0.3%
25. video 9 0.3%
26. world 9 0.3%
27. his 8 0.2%
28. social 8 0.2%
29. art 7 0.2%
30. bbc 7 0.2%
31. design 7 0.2%
32. fire 7 0.2%
33. flash 7 0.2%
34. fun 7 0.2%
35. geeky 7 0.2%
36. get 7 0.2%
37. kids 7 0.2%
38. learn 7 0.2%
39. like 7 0.2%
40. one 7 0.2%

We hope these statistics are of some use to you. If you have any questions or opinions about these statistics then use the comment box below. We’ll be doing these stats every month so sign-up for our RSS feed below to keep updated.

Technorati Tags: social news, social bookmark, Digg, Reddit, Propeller, Mixx, Shoutwire, Del.icio.us, StumbleUpon, statistics