The future is here for e-commerce and marketing, and it comes by way of social media channels. These tools allow for personalized advertising, selling, and tracking like never before. Take a page from the book of Caprola Squad, a company that does St. Louis sports marketing, and use these tools to the greatest of their potential.
Figure out where your target market buys things. If someone shops online, call them to action online. Using advertisements might be the best way for you to remind a client of your product or convince a customer to buy what you sell.
Use free social media tools like Facebook to figure out what your audience likes and how you can provide services they will buy. Best of all, Facebook can be used to research competitors and customer satisfaction. If your target market is tweens, social media is where they conduct much of their lives. Reach them where they live.
Take advantage of social media’s ability to accurately assess things. Television and radio struggled for decades to accurately gauge who was engaged with their program and for how long. New technology allows for tracking that includes what exactly was viewed on a webpage and how long the viewer stayed there, down to the very second. The ability to generate these analytics is better than ever before.