Physician Recruiters Are Using Texting To Reach Out To Physicians

St. Louis, MO, May 20, 2018- With the healthcare industry leading the nation’s record-low unemployment rates, physician recruitment is as fast-paced and competitive as ever, especially for healthcare employers and their in-house recruiting team. Healthcare recruiters are increasingly turning to new, more effective uses of technology to contact physicians for practice opportunities in today’s intense physician recruiting market. Texting candidates via a new messaging service designed specifically for physician recruitment offers a streamlined, quick way for healthcare employers to reach out to physicians before a competing employer does so. PracticeMatch, a company that provides a leading physician database and other recruiting resources to hospital and healthcare recruiters, has created the industry’s first texting program for in-house recruiters, based on market research and client demand.

“According to our market research, about 80% of physicians reported having received up to 30 contacts from recruiters about practice opportunities in the past 90 days, but only about 15% reported receiving a text message about opportunities,” states Mike York, CEO of PracticeMatch. “Text messaging is such a direct, efficient way to reach out to candidates, so we wanted to help staff physician recruiters tap into this convenient mode of communication that is clearly not yet being utilized by many recruiters to its fullest potential.”

The new text service is called TextMatch, and is fully integrated into PracticeMatch’s other products and services, including their Pinpoint physician database, allowing recruiters to track and report all text messages, as well as to hone in on a precise candidate audience and message them directly about a particular practice opportunity.

In a survey of 1730 physicians conducted in February of 2018, 80% of physicians reported that they would be receptive to text messages from a recruiter. Many survey respondents also reported that they consider texting to be “more convenient” and “more personal” than other common modes of communication such as email, direct mail, or phone calls.

“We are excited to offer recruiters a faster, more personal approach to contacting physicians about the opportunities most suited to their specific career needs,” states York. “There is no other product like this on the market for inhouse physician recruiters, and the outstanding functionality of this offering will significantly impact the recruiting process and vastly improve results, by providing another way to conveniently and directly contact candidates.”

PracticeMatch also implemented controls in the text messaging application to ensure a positive user experience for candidates, as well as recruiters and employers. TextMatch includes settings and utilization limits to protect candidates from being flooded with too many messages. For example, recruiters must contact physicians and advanced practitioners regarding a specific opportunity, and there are limits to the length and volume of messages sent to each candidate.

Additional features include advanced scheduling of messages, detailed reporting, and search capability for easy access of over 100,000 verified physician mobile numbers and 5,000 advanced practitioners.

About PracticeMatch:

PracticeMatch is one of the most established companies serving healthcare employers with recruiting resources including job boards, career fairs, and candidate leads. Established more than 25 years ago, its Pinpoint physician database includes over 350,000 interviewed, pre-screened physicians. Based in St. Louis, MO, the company hosts more than 30 physician career fairs annually, across the country. For media inquiries, or to schedule an interview with a PracticeMatch executive, please contact Andrea Clement – aclement@usa.M3.com. For more information regarding healthcare recruiting resources provided by PracticeMatch, please contact Mike York (800) 489-1440, or email mike.york@practicematch.com.

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If you would like more information about this topic, please contact Andrea Clement, Media Relations at 404.990.3614 or email at aclement@usa.m3.com.