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What happens when your fans love what you do so much that they’ll actually pay to promote you? We take a look at Radiohead’s recent remix competition.
Radiohead are about to announce the winner of their remix competition. Their fans were asked to remix the song, “Nude”. The individual tracks of various instruments and voices were sold on iTunes. In a previous article on Radiohead, we wrote that it would be interesting if they allowed fans to remix their work and finally a huge international band has listened to our call…
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There’s been much written on the wonders of user generated content over the last few years. The idea is that user generated content is imperative in building a successful community, a community who decides for themselves what is quality content and what is not. But what happens when users start to create content that doesn’t reflect well on companies? We take a look at examples of when UGC backfired.
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