This article is 183 words long

Increasingly web users are looking towards the recommendations of their peers over traditional media outlets. Can you blame them? After years of being bombarded with advertisements, people are looking to their social connections to help them make purchases.

While word of mouth recommendations have always helped sell products, social shopping sites now allow groups of people to connect with each other based on their personal interests. We take a look at 17 social shopping sites and look at the type of traffic and audience they attract.