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Increasingly web users are looking towards the recommendations of their peers over traditional media outlets. Can you blame them? After years of being bombarded with advertisements, people are looking to their social connections to help them make purchases.

While word of mouth recommendations have always helped sell products, social shopping sites now allow groups of people to connect with each other based on their personal interests. We take a look at 17 social shopping sites and look at the type of traffic and audience they attract.

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Mobile social networks and communities continue to grow at a staggering rate. According to mobile research firm M:Metrics, 12.3 million consumers in the US and Western Europe used mobile phones to access social networking sites in June 2007. Mobile social networking looks like it’s here to stay so we’ve compiled a list of 30 + social network sites you can access from your mobile phone. Now there’s no excuse for ignoring your friends.

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Let’s face it, with all the mashed up buzzwords, consultants and vague lingo that could apply to your daily horoscopes flying around, it can be difficult to identify what social media can do for a business. Well, the answer to that is: what do you want it to do?

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The Ruby on Rails community has always turned heads with it’s lean mean web development framework and ultra cool websites powered by it. Lovd by Less is the latest and most exciting offering from the ROR community and should be of interest to anyone looking for slick open source social networking functionality. Last week we bumped into Rhea Drysdale, the online marketing director of Less Everything and asked her and the founders a few questions.