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If you’re looking for an interesting podcast (and you’ve got a spare couple of hours) then take a listen to the MIT podcast on the future of metrics and measurement. You can also download a video version if you’d prefer to watch the conference.

The conference brought up some interesting topics on how to measure content across multiple platforms. Here’s just a few of the questions posed by the panel:

• Is engagement too difficult to measure?
• Does an emotional connection really strengthen the desire to buy?
• What are the moments in the decision cycle where you can reach a person?
• How many points of contact does somebody try to access to reach your content (web/mobile/tv etc)
• How do you monitor different points of contact (web/mobile/TV etc.)
• Can you be too engaged? If somebody really enjoys a programme/show/website will they fail to respond to a call to action because they are too engaged?

You can download the podcast here. Check out the main page for panels on collective intelligence, user-generated content and fan culture.

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Pay-per-click (PPC) fraud figures continue to rise according to ClickForensics. PPC data collected from more than 4,000 online advertisers and agencies show that average click fraud rates have risen to 28.3 percent on content networks. In other words, roughly 1 in 4 clicks on content networks is not real. Overall, click fraud is estimated at 16 percent. So what does this mean to businesses and advertisers?

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There is no denying that Social Media websites have made huge strides on the web. The immense number of people who participate in social media websites has led to increased investment in the growing field of social media marketing. As we see a rapidly growing number of small businesses include social media ideas and strategies in their goals, we will look at exactly what a social media marketing campaign means and where the benefits are for small business owners.

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Are you new to blogging and finding it hard to attract visitors to your site? Are you constantly thinking, “what content should I write for my readers”? In the second part of our “Killer Content” series, we will be examining the tutorial post.