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Are you wasting hours of your life trying to connect with the wrong people on the wrong sites? You need to know who your audience are in order to understand what they want. Stop thinking only of traffic quantity, and start thinking of the traffic quality. We show you how you can limit gambling with your time and energy.

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There’s been much written on the wonders of user generated content over the last few years. The idea is that user generated content is imperative in building a successful community, a community who decides for themselves what is quality content and what is not. But what happens when users start to create content that doesn’t reflect well on companies? We take a look at examples of when UGC backfired.

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Radiohead received widespread press coverage for their decision to allow fans to pay whatever they liked for their album, In Rainbows. Their recent decision to allow a remix album to be released should also be applauded and shows how a band can retain control over their material while still giving fans the opportunity to fans to create content and feel a sense of engagement.

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Do you write fiction and aspire to be the next Raymond Carver or Paul Auster? Are you hoping to one-day land a book deal with a large publishing house? Being a published author is an admirable dream, but you can look beyond publishing houses and even print-on-demand services and create your own fictional story using social media tools.