From Geek to Gods: Why Have “Social Rock Stars” Emerged?
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Forget Jimi Hendrix, Kurt Cobain and Jim Morrison - there’s a new breed of rock star in town. They might be not able to play the guitar, but they still know how to work a crowd. They are “social rockstars” - the power users on social news sites.
There has been a lot of talk about “social rock stars” and their importance to the process of submitting content to social news sites. SEOMoz found that the top 100 Digg users control 56% of the homepage. More recent statistics show that the top 100 Digg users are responsible for 48% of the content that appears on the home page. This isn’t just the case with Digg; if you looked at all social news sites the results would be fairly similar.
While there has been lots of analysis on the power of these “social rock stars”, little attempt has been made to identify exactly why power users are now so important or even why they are needed. The argument is that if a site were truly democratic then content would rise to the top, no matter who submitted it. However, few people have looked at the cultural reasons behind the emergence of these power users.



















