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If you’re looking for an interesting podcast (and you’ve got a spare couple of hours) then take a listen to the MIT podcast on the future of metrics and measurement. You can also download a video version if you’d prefer to watch the conference.

The conference brought up some interesting topics on how to measure content across multiple platforms. Here’s just a few of the questions posed by the panel:

• Is engagement too difficult to measure?
• Does an emotional connection really strengthen the desire to buy?
• What are the moments in the decision cycle where you can reach a person?
• How many points of contact does somebody try to access to reach your content (web/mobile/tv etc)
• How do you monitor different points of contact (web/mobile/TV etc.)
• Can you be too engaged? If somebody really enjoys a programme/show/website will they fail to respond to a call to action because they are too engaged?

You can download the podcast here. Check out the main page for panels on collective intelligence, user-generated content and fan culture.