Click Fraud Keeps on Rising
This article is 635 words long
Pay-per-click (PPC) fraud figures continue to rise according to ClickForensics. PPC data collected from more than 4,000 online advertisers and agencies show that average click fraud rates have risen to 28.3 percent on content networks. In other words, roughly 1 in 4 clicks on content networks is not real. Overall, click fraud is estimated at 16 percent. So what does this mean to businesses and advertisers?
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