Social Media Influence on UK Newspapers
This article is 534 words long
A recent study released by Hitwise shows an increase in UK traffic to newspaper websites. It has been reported that print readership of newspapers dropped by a staggering 5million in 15 years. This equates to nearly a 20% decrease. If readership is falling in print editions, what are newspapers doing online to make up for it? What role does social media play? We analysed the major daily national newspapers in the UK to see how well they had incorporated social media into their online editions.
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