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Podcasts are often overlooked by businesses. According to In-Stat, 275 million people will own portable media players by 2011. Do you really need another reason to start podcasting? We take a look at the benefits of producing podcasts for your business.

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Over the last few months we’ve been gathering data from the major social news and bookmark sites and looking at the type of stories that reach the popular pages on these sites. After much cursing and many finger cramps, we now have collected enough data to analyse monthly changes in popular topics. The results might not be what you expected.

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Pay-per-click (PPC) fraud figures continue to rise according to ClickForensics. PPC data collected from more than 4,000 online advertisers and agencies show that average click fraud rates have risen to 28.3 percent on content networks. In other words, roughly 1 in 4 clicks on content networks is not real. Overall, click fraud is estimated at 16 percent. So what does this mean to businesses and advertisers?

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In 1926 a priest named Father Ronald Knox caused panic in Britain when his radio drama, Broadcasting from the Barricades was first aired.The radio drama began innocently enough with a lecture on 18th century literature followed by the news and an update on the cricket scores, but by the time the 12 minute programme had ended one woman had fainted and another listener had called the Admiralty and demanded that the Navy be dispatched to London immediately.