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Having previously covered the importance of understanding demographics, we will now guide you through setting objectives for your website. Any good plan will have a series of clear reachable objectives. Think of them as a compass for your plans, without them you’re likely to become lost.

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Are you wasting hours of your life trying to connect with the wrong people on the wrong sites? You need to know who your audience are in order to understand what they want. Stop thinking only of traffic quantity, and start thinking of the traffic quality. We show you how you can limit gambling with your time and energy.

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There’s been much written on the wonders of user generated content over the last few years. The idea is that user generated content is imperative in building a successful community, a community who decides for themselves what is quality content and what is not. But what happens when users start to create content that doesn’t reflect well on companies? We take a look at examples of when UGC backfired.

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Let’s face it, with all the mashed up buzzwords, consultants and vague lingo that could apply to your daily horoscopes flying around, it can be difficult to identify what social media can do for a business. Well, the answer to that is: what do you want it to do?