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Having previously covered the importance of understanding demographics, we will now guide you through setting objectives for your website. Any good plan will have a series of clear reachable objectives. Think of them as a compass for your plans, without them you’re likely to become lost.

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Increasingly web users are looking towards the recommendations of their peers over traditional media outlets. Can you blame them? After years of being bombarded with advertisements, people are looking to their social connections to help them make purchases.

While word of mouth recommendations have always helped sell products, social shopping sites now allow groups of people to connect with each other based on their personal interests. We take a look at 17 social shopping sites and look at the type of traffic and audience they attract.

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There’s been much written on the wonders of user generated content over the last few years. The idea is that user generated content is imperative in building a successful community, a community who decides for themselves what is quality content and what is not. But what happens when users start to create content that doesn’t reflect well on companies? We take a look at examples of when UGC backfired.

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Podcasts are often overlooked by businesses. According to In-Stat, 275 million people will own portable media players by 2011. Do you really need another reason to start podcasting? We take a look at the benefits of producing podcasts for your business.