Millennials love using their phones to take selfies and post pictures of themselves to social media. Whether it be bragging to their friends immediately or saving pictures for later, the phones will be out to document everything that happens in a new, fun location. We found one such place near St. Louis and highly recommend it for selfies. That place is Maryland Heights.
Have your Millenials prep their social media accounts in advance, because they will have an incredible amount of information to share when they visit this St. Louis suburb.
The first thing to focus on is food. Millenials love taking pictures of visually appealing dishes at restaurants and posting them on social media. Imagine their delight when they see full pasta dishes at Charlie Gitto’s or giant platters of barbecue from Big Baby Q. For those adult children living at home, try the artfully crafted sushi at Drunken Fish. The skillfully made sushi rolls will be on their Snapchat in no time.
The other place for selfies and social media is outside. In the summer, visit the Aquaport water park as long as you trust your group members to not drop their phones in the water. If that goes well, try the Go Ape Treetop Adventure Course.
For more information, go to visitmarylandheights.org.
One of the best ways to sell a product in today’s marketplace is online. Companies like Amazon have pioneered online shopping with multiple other stores following suit. The next step in this progression is for a company to better harness online advertising. Social media can add brand or product recognition when the target market sees something repetitively on their Facebook feed or Twitter account. The key is to make the advertisement reach the right audience. Finding the right demographics and psychographics of a potential customer comes first, followed by finding when and how to send the message.
Once these tasks are complete, the next benefit of social media occurs: trust. If one or more people in the market share what they like or mention it to others, a customer will be reminded and inspired to buy based on peer opinion. This level of attention carries the most weight because a company is not involved in any way.
An additional tip of great importance is to make sure the item being sold looks good online. Product photography makes use of professional photographers who best know how to adjust lighting in order to make the product have the best appearance. Attention spans are very short so with only one opportunity to impress a member or your audience, the photo must be good.
Modern social media platforms are highly visual. Outside of podcasts, most videos, webpages, snaps on Snapchat, and Facebook posts have pictures or video. This means that products need to be visible in pictures. Aside from all the correctly-worded language and internet links, a product needs to appear in photographs so customers know what it looks like. This is almost as important as people knowing what it is or where to find it. The equivalent is a car commercial that highlights the wonderful qualities of a car, including the low price, but forgets to actually show the car. Much of the appeal is in the car’s look, so remind people what they are buying by showing off a picture. The other obvious example for pictures on social media is food. Restaurants can advertise their prices or menus to anyone with an appetite but other than smelling food, the best way to sell a dish is to make it visually appealing. When people are hungry and looking to eat somewhere, seeing delicious-looking food can sway their decision.
This rule applies to products. Customers talking about your product and recommending it is great, but some people are visually driven. They will make a purchase based on what a tangible item looks like. Use social media to show off your product in the setting where it will be used. One such company that sells custom cup sleeves likes to display their products exactly where they are used: on coffee cups. Pictures of these sleeves on social media remind people that buying custom sleeves could put a message on cup of coffee that they are drinking from at that very moment.
The future is here for e-commerce and marketing, and it comes by way of social media channels. These tools allow for personalized advertising, selling, and tracking like never before. Take a page from the book of Caprola Squad, a company that does St. Louis sports marketing, and use these tools to the greatest of their potential.
Figure out where your target market buys things. If someone shops online, call them to action online. Using advertisements might be the best way for you to remind a client of your product or convince a customer to buy what you sell.
Use free social media tools like Facebook to figure out what your audience likes and how you can provide services they will buy. Best of all, Facebook can be used to research competitors and customer satisfaction. If your target market is tweens, social media is where they conduct much of their lives. Reach them where they live.
Take advantage of social media’s ability to accurately assess things. Television and radio struggled for decades to accurately gauge who was engaged with their program and for how long. New technology allows for tracking that includes what exactly was viewed on a webpage and how long the viewer stayed there, down to the very second. The ability to generate these analytics is better than ever before.